Professor Cathy Lee Moderates Global Mindset Session at FRAME 2026
Professor Cathy Lee of Hongik University’s International Design School for Advanced Studies (IDAS) moderated the “Global Mindset” session on 9 October, the first day of FRAME 2026 at Nurimaru APEC House in Busan.
Professor Lee led a conversation with Simon Loasby, Head of Hyundai Design Center, and Betty J. Chung, Professor and Academic Director of Korea University Global MBA. FRAME is a global art and culture conference hosted by Busan Metropolitan City and organised by Art Busan. Now in its second year, it ran over two days and featured 16 leaders from eight fields across six sessions.
This year’s theme was “People Who Stand by Their Convictions.” The session explored how leaders navigate diverse cultures and markets while staying true to their own philosophy and identity. It also examined how cultural perspectives can become a foundation for sustainable business and lasting value.
Both days of FRAME 2026 sold out, drawing around 250 participants. Around 70 percent were in their 20s and 30s. The session offered a space to explore what global design leadership means where design, business and culture meet.
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